ActiveCampaign is a leading customer experience automation platform that empowers businesses to engage their customers through personalized and impactful communication. Combining email marketing, marketing automation, sales automation, and CRM capabilities, ActiveCampaign helps companies deliver the right message at the right time, enhancing customer relationships and driving growth. With a user-friendly interface and robust features, including advanced segmentation, predictive content, and integration with various third-party applications, ActiveCampaign enables businesses to create tailored marketing campaigns that resonate with their audience. The platform is designed to support organizations of all sizes, offering flexible pricing plans and extensive resources to optimize user experience and effectiveness.

1. Log in to your ActiveCampaign account.
2. Navigate to the 'Automations' section from the left-hand sidebar.
3. Select the automation you want to add the outbound webhook to or create a new automation.
4. In the automation workflow, click on the '+' icon to add a new action.
5. Choose the 'Webhooks' option from the list of available actions.
6. Select 'Send a Webhook' from the dropdown menu.
7. Enter the URL of the endpoint you want to send the webhook to.
8. Configure the webhook settings, such as the request method (GET, POST) and any headers or payloads.
9. Click 'Save' to apply the webhook settings.
10. Test the webhook by triggering the automation to ensure it is sending the data correctly.