Mailchimp is a leading email marketing platform that enables businesses to create, automate, and analyze email campaigns. In a streaming ETL (Extract, Transform, Load) workflow, Mailchimp acts as a destination for enriched and transformed data, allowing businesses to execute highly personalized and data-driven marketing strategies. Its integration with ETL pipelines ensures campaigns are based on the latest customer insights.

Connecting Mailchimp

To integrate Mailchimp into your ProxyHook account follow these steps:

1. Create a new source within ProxyHook and select 'Mailchimp'. Grab the unique endpoint provided.
2. Log into your Mailchimp account (https://mailchimp.com) and select Audience.
3. Within the Audience, select 'Manage Audience' > 'Settings' > 'Webhooks'
4. Enter the URL from step 1 into the 'Callback URL' and check any updates you'd like to receive