Meta Ads (formerly Facebook Ads) is an advertising platform that enables businesses to create and manage campaigns across Meta’s ecosystem, including Facebook, Instagram, and Messenger. In a streaming ETL (Extract, Transform, Load) workflow, Meta Ads functions as a destination for enriched data, allowing businesses to deliver targeted, data-driven advertising campaigns. Its real-time integration capabilities help optimize ad performance and audience engagement

• Custom Audience Updates: Load enriched customer data into Meta Ads to create precise and dynamic audience segments for better targeting.
• Real-Time Campaign Enhancements: Stream transformed data, such as product availability or customer preferences, to tailor ad creatives and messaging dynamically.
• Conversion Tracking Improvement: Feed detailed, transformed data into Meta Ads for accurate conversion tracking and better attribution modeling.
• Cross-Channel Strategy Alignment: Deliver unified insights into Meta Ads by correlating data from multiple sources for more cohesive advertising strategies.