Postmark is a high-deliverability email service designed for transactional and system-generated emails. In addition to sending emails, Postmark supports outbound webhooks that notify external systems about email events in real-time. This feature is essential for tracking email status updates, automating workflows, and ensuring visibility into email performance.

• Email Delivery Tracking: Receive real-time notifications when an email is delivered, opened, or clicked, enabling proactive monitoring and engagement analysis.
• Bounce and Spam Complaint Handling: Automate responses to bounced emails and spam complaints by triggering workflows in customer support or CRM systems.
• Automated Logging and Analytics: Send email event data to an external logging system or analytics platform to track performance metrics and engagement rates.
• Dynamic Content Triggers: Trigger actions based on email interactions, such as following up with customers who haven’t opened an email within a set timeframe.